+ six = 13

Pitcher App Helps Clients Find The Perfect Agency

in Blog, Bright Ideas by Tom Kelly-Lord.

Ad agency Woedend released an app called Pitcher on Monday 8th September which they describe to be like “Tinder”, that makes orienting for new agencies a whole lot easier for the modern day marketeer. Find out more about this project here.     Pitcher is available on iOS and Android phones and lets you specify criteria… Read more »

What Marketers Should Know About Apple’s New iWatch

in Blog, Design Inspiration by Tom Kelly-Lord.

Apple’s annual device launch on Tuesday unveiled iPhone 6, iPhone 6 Plus and the highly anticipated Apple Watch. Find out here what marketers should consider when designing for this new device.   The Apple Watch represents new opportunities (and challenges) for brands and agencies to develop campaigns. The watch is already sparking creative methods for… Read more »

Hershey’s New Logo Released #logo

in Blog, Bright Ideas by Tom Kelly-Lord.

The 120-year-old chocolate brand have unveiled a new logo and visual identity, but many people haven’t been so kind to it via social media channels. Find out more about Hershey’s new brand identity here.   Hershey’s new brand identity In an effort to expand its identity beyond just chocolate bars and to attract a broader… Read more »

Boy Aged 7 Redesigns Waitrose Brown Sauce Bottle Label

in Blog, Bright Ideas by Tom Kelly-Lord.

British Supermarket Waitrose have shown that they not only listen to their customers, but that it is open to change with their latest PR campaign. Find out more about the initiative here that was destined to be a success.     Harry Deverill, a seven year old from Dorset recently contacted Waitrose to let them… Read more »

CMOs Expect 75 Percent of Marketing Budgets To Be Digital

in Blog, Bright Ideas by Tom Kelly-Lord.

Chief Marketing Officers (CMOs) are preparing for 75% of their marketing budgets to be digital within five years, but almost half are concerned about managing this growth. Find out more about this research here. Two weeks ago, we looked at advertising agencies’ spend shift to mobile and the challenges they face running multiscreen campaigns. Carlos… Read more »

5 Strategy Tips For Marketing To Generation Z

in Blog, Bright Ideas by Tom Kelly-Lord.

As the way we do business continues to shift towards digital, no generation will contribute more to this than Generation Z. So, its important we are ready to market to this audience, some of whom are on the verge of adulthood. Find out here five strategies to consider when marketing to Generation Z.   #465930281… Read more »