8 + = fourteen

In-store Location Marketing Strategy Tips

in Blog, Bright Ideas by Tom Kelly-Lord.

Reaching Potential Customers in the Right Place at the Right Time Thanks to the popularity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. Find out more here, about how brands have leveraged in-store location to make purchasing more personalised. Last week, we took… Read more »

The Smart Replicas Project enables Gallery Visitors To Touch Precious Historical Objects

in Blog, Bright Ideas by Tom Kelly-Lord.

The Smart Replicas project by Dutch designer Maaike Roozenburg uses augmented reality and 3D printed reproductions of priceless museum objects to make visits more hands-on. Find out more about her work here.     A Museum’s worst nightmare is people touching priceless artefacts on display. However in a place that benefits from interaction, this problem… Read more »

Generation Z – Marketing’s Next Big Audience

in Blog, Bright Ideas by Tom Kelly-Lord.

Many marketers are shifting their attention to Generation Z, those born in 1995 or later. Some of these people are already old enough to be at University and soon they will have their own careers and families. While this group shares many qualities with its predecessor (generation Y, those born between 1976 and 1994), there… Read more »

Agency of the Week – Character #AotW @Charactersf

in Agency of the Week, Blog by Tom Kelly-Lord.

Adobe has recently partnered with Character SF to create the physical packaging and graphic design for their highly anticipated Adobe Ink & Slide. Find out more about the packaging design behind this game changing product and why Character deserve Traffic LIVE’s Agency of the Week Award.     Adobe’s new Ink & Slide hardware is designed to… Read more »

Consumer’s View On In-store Tracking

in Blog, Design Inspiration by Tom Kelly-Lord.

Are you developing a strategy for tracking your consumer’s movements in-store via their smartphone? OpinionLab have done some interesting research into consumer’s opinions of being tracked in-store. Find out more about their findings here. In March OpinionLab did a study based on feedback from over 1000 consumers. From this data they have produced an interesting… Read more »

New World Trade Center Logo Unveiled

in Blog, Design Inspiration by Tom Kelly-Lord.

Landor associates have been busy once again branding a company with global recognition, only this time with more emotional and political significance. Find out more about their latest design for the World Trade Center here.     Landor is well known for its graphic design abilities. The agency has previously created visual identities for many… Read more »

Advertising Agencies’ Spend Shifts To Mobile – Infographic

in Blog, Bright Ideas by Tom Kelly-Lord.

As mobile devices continue to grow in popularity for consumers, so does the advertising spend for marketers. But do advertisers have the right insights to navigate the industry-wide shift in spending? Carlos Monteiro has created a great infographic reporting on the views of advertisers concerning the struggle to keep up as spending shifts to mobile…. Read more »

Disability or Competitive Advantage?

in Blog, Bright Ideas by Tom Kelly-Lord.

ULTRA Testing, a for-profit software testing firm out of MIT has introduced a policy that gives those on the autism spectrum a chance to apply their talent. Find out more about this radical business model here.   #157527725 / gettyimages.com   Founded in 2012 by two MIT engineers Rajesh Anandan and Art Shectman, ULTRA TESTING… Read more »

Agency of the Week – Heads and Hands #AotW

in Agency of the Week, Blog by Tom Kelly-Lord.

Heads and Hands have developed a unique Movie Unlocker service for Dutch beer brand Grolsch that gives customers free access to on-demand video with just a clink of their bottle. Find out more about this campaign here and why Heads and Hands deserve Traffic LIVE’s Agency of the Week award.     Combining products with… Read more »

Where Do Designers Go To Work After They Graduate? Infographic

in Blog, Bright Ideas by Tom Kelly-Lord.

An infographic from United States Census Bureau shows that designers and other visual arts graduates are likely to have careers in their chosen field. Find out more about this visualisation here. As the infographic below shows, design and visual arts graduates are more likely to go to work in the Arts and Entertainment fields, especially if they… Read more »