1 + = three

Agency of the Week – M&C Saatchi #AotW

in Agency of the Week, Blog by Tom Kelly-Lord.

Virgin Holidays campaign by M&C Saatchi unleashes travellers’ ‘mojo’.     Virgin’s new integrated campaign says they can turn your dreary grey life into a exciting and vibrant thrill ride and awaken your inner ‘mojo’ with the brand’s holiday trips. The considerable £2.5m campaign ran by M&C Saatchi invites holiday-goers to unleash their mojo. The… Read more »

Chapters of Novels Unlocked With Micropayments

in Bright Ideas, Uncategorized by Tom Kelly-Lord.

Black Crown is a web-based story game that will use micropayments to unlock extra narratives and social elements.   In a tough industry – plus with extra competition from digital alternatives – it’s no wonder that publishers are looking for alternative business models. Black Crown published by Random House is a new web-based story-game that will… Read more »

Illustration and Typography By Boris Pelcer

in Blog, Design Inspiration by Tom Kelly-Lord.

This posts highlights some exquisitely fascinating artwork created by a highly talented designer who goes by the name of Boris Pelcer. Boris Pelcer’s work features a variety of mediums, including – drawing, painting, illustration, lettering, typography and much more. His work inspires curiosity and encourages introspection. Pelcer received his BFA in Illustration from Milwaukee Institute of Art… Read more »

Adobe Sets Sites On Subscription Only Model

in Blog by Tom Kelly-Lord.

Say goodbye to buying Adobe software in a box and hello to Creative Cloud. Adobe is set to stop selling their software as one-off products in favour of a subscription-only model. How will this effect you?   Adobe announced at the Los Angeles AdobeMAX summit that it is moving to an entirely subscription-based business model…. Read more »

Frustrating Comments Clients Say

in Bright Ideas, Uncategorized by Tom Kelly-Lord.

Designers have turned their favourite “worst feedback comments” into hilarious posters. Now that’s constructive criticism… Frustrated by stupid client criticism, Irish graphic designers Mark Shanley and Paddy Treacy decided to turn their “favorite worst feedback” into posters. The pair teamed up with other ad creatives, designers, animators, directors, illustrators and more, who must’ve all appreciated this… Read more »

Agency of the Week – Grey Spain

in Agency of the Week, Blog by Tom Kelly-Lord.

Grey Spain has developed an anti-abuse poster campaign for The Aid to Children and Adolescents at Risk Foundation (ANAR) that is hidden from adults’ eyes.     ANAR has developed a clever poster campaign with the help of Spanish arm of the Agency group - Grey that shows two different messages depending on the height of the viewer.   Using a lenticular… Read more »

Digital Shoreditch Festival Is Back & Bigger Than Ever

in Blog, Bright Ideas by Tom Kelly-Lord.

With a vision to mirror the success of Austin’s SXSW music, film, and interactive festival, Digital Shoreditch, the east London based Festival will be bigger and bolder than ever this year.   In the words of the organisers “Digital Shoreditch celebrates the outstanding creative, technical and entrepreneurial talent of East London and Tech City. We run monthly… Read more »

Board Game Uses Melting Ice To Emphasise Effects Of Global Warming

in Bright Ideas, Uncategorized by Tom Kelly-Lord.

German educational board game MELTDOWN innovatively incorporates real ice to demonstrate the plight of polar bears whose habitat is being affected by global warming. Developed by communications agency Kolle Rebbe for the German children’s science magazine GEOlino, the game first requires players to fill a mould with water and place it in the freezer. Once frozen the mould… Read more »

Relying on Spreadsheets to run your Agency?

in Business Babble, Uncategorized by Sarah Brown.

Spreadsheets are fantastic business tools, so much so that most businesses use them for a variety of purposes, and in some cases come to rely on them for financial forecasting, project management and other key operational areas. If you are a creative business, there’s a very good chance you may be relying on an Excel… Read more »

Agency of the Week – Bloomberg Businessweek In-house Design Team #AotW

in Agency of the Week, Blog by Tom Kelly-Lord.

Bloomberg Businessweek has become a surprisingly hip weekly magazine thanks to the arrival of creative director Richard Turley and editor Josh Tyrangiel and their new edgy style. Bloomberg Businessweek (originally Businessweek) has been running since 1929 and has always had strong points of view which is doesn’t hesitate to express. The magazine is written sanely and… Read more »