Creative agency Leo Burnett have released a Sims-like strategy game called “Run That Town” last week which uses real census data collated by the Australian Bureau of Statistics. Leo Burnett is a worldwide American advertising company renowned for their game changing advertising since 1935. They have recently added another string to their bow by launching an… Read more »
The Australian airline Qantas has developed a new range of stories for customers which are selected based on the their length of flight. The project titled A Story For Every Journey, is a collaboration with advertising agency Droga5 from Sydney. Publishing house Hachette provided statistics on reader’s average words per minute (200 – 300wpm or… Read more »
Loopwheels is an innovative approach to spokeless wheel design from UK-based Jelly Products that aims to offer a more comfortable ride for foldable bikes. Foldable bicycles can bring huge convenience to the commuting world. However their attractive flexibility can sometimes cause a price in comfort. Suspension systems are one the first to be… Read more »
Need something to do on your lunch break? Want to something cool to pass around the studio today? Never fear – A Google and Atari Collaboration is here! Do your office a favour and search ‘Atari Breakout’ in Google Images. The image results morph into a pong-style game celebrating the 37th anniversary of… Read more »
Microsoft has created a wifi-enabled print ad in Forbes magazine to promote its Office 365 software, providing free internet to those who have a copy of the magazine. There is considerable value in offering free WiFi to consumers and has become an established way to promote products. We recently discovered the… Read more »
Virgin Holidays campaign by M&C Saatchi unleashes travellers’ ‘mojo’. Virgin’s new integrated campaign says they can turn your dreary grey life into a exciting and vibrant thrill ride and awaken your inner ‘mojo’ with the brand’s holiday trips. The considerable £2.5m campaign ran by M&C Saatchi invites holiday-goers to unleash their mojo. The… Read more »
Black Crown is a web-based story game that will use micropayments to unlock extra narratives and social elements. In a tough industry – plus with extra competition from digital alternatives – it’s no wonder that publishers are looking for alternative business models. Black Crown published by Random House is a new web-based story-game that will… Read more »
This posts highlights some exquisitely fascinating artwork created by a highly talented designer who goes by the name of Boris Pelcer. Boris Pelcer’s work features a variety of mediums, including – drawing, painting, illustration, lettering, typography and much more. His work inspires curiosity and encourages introspection. Pelcer received his BFA in Illustration from Milwaukee Institute of Art… Read more »
Say goodbye to buying Adobe software in a box and hello to Creative Cloud. Adobe is set to stop selling their software as one-off products in favour of a subscription-only model. How will this effect you? Adobe announced at the Los Angeles AdobeMAX summit that it is moving to an entirely subscription-based business model…. Read more »
Designers have turned their favourite “worst feedback comments” into hilarious posters. Now that’s constructive criticism… Frustrated by stupid client criticism, Irish graphic designers Mark Shanley and Paddy Treacy decided to turn their “favorite worst feedback” into posters. The pair teamed up with other ad creatives, designers, animators, directors, illustrators and more, who must’ve all appreciated this… Read more »