The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz about an idea, a product or service. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.
Since the dawn of Guerrilla marketing, it has now been adopted by large corporations as an exciting and alternative method for promotion. Not restricted by budget, larger corporations have been able to pull off some highly original marketing stunts.
By being a little clever and unpredictable, you can engage with customers who respond to fun marketing techniques.