To show that Camp’s fruit juice is all natural, Brazilian creative agency AGE Isobar grew fruits into box shapes—to create ‘real juice boxes’.
The agency made ‘molds’ in the shape of juice packs for the fruits, and hung the molds on the trees of the farms in Paranapanema, São Paulo, Brazil.
When the fruits grew and ripened on the tree, the fruits became the shape of a Camp juice box.
Don’t you think that fruits should come in these shapes for easier storage?
Watch the fascinating video below, to see how the fruit ‘juice boxes’ were grown, cut open and eaten:
The video above showcases the process, which took Camp Nectar two years to perfect. By placing plastic molds over the fruit that was still growing on trees, the company got box-shaped fruit that even has the company logo on it and which looks like a bendy straw is growing out of the top.
Camp Nectar grew juice box-shaped lemons, oranges, guava and passion fruit, and then displayed them in supermarkets next to real fruit.
How cool would it be to stroll down the fruit and veggie aisle, reach for an orange or lemon and come up with one of these clever creations?
Essentially there was absolutely no question as to whether this should ‘Agency of the Week’. Hands down one of the most creative ad campaigns to have ever come from Brazil.
Congratulations AGO Isobar for winning this week’s award.
From the Traffic LIVE team