In such a highly competitive market, branding agency – Futurebrand are excellent at distancing themselves from other companies that offer similar services. A recent corporate branding project for Grupo Boticário demonstrates their creative ability in what has turned out to be a mesmerising brand image.

Grupo Boticário is the result of an outstanding entrepreneurial success. Its story is linked to the development of the beauty industry in Brazil itself, a process in which it has stood out through its pioneering efforts. Grupo Boticário was founded in 1977 and is recognised for the innovative quality of its products and services as well as for the management of a distribution network which has forged a model for the franchising sector. Grupo Boticário is now present throughout Brazil and in 10 other countries throughout the world . They have almost 3,000 stores – the largest perfume and cosmetic franchise business in the world.

To deal with the continuous growth of the brand and continue with its current growth and business expansion strategy, the new Grupo Boticário brand was created as a driving force to boost its competitiveness. In 2010, Grupo Boticário became one of the main beauty segment organisations in Brazil – prepared to develop all its brands and to create many new brands.

FutureBrand, working strategically with Grupo Boticário developed an extensive strategic project which involved the creation of the brand pillars and essence, brand architecture and a complete visual identity.

The design arises from a spiral, based on the “golden ratio”. The group´s continuous development is reflected in the transparency and movement of the lines. The name is written in small letters and denotes closeness. The brand uses a simple, contemporary lettering and gains its uniqueness from the differentiated design of the letter “g” and the accent in the letter “a”.

A truly beautiful brand identity which captures the essence of this ever growing organisation.

Congratulations to Futurebrand for winning this week’s award!

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Image source: www.futurebrand.com