Media Merchants recently developed the largest fully interactive Night Projection in Canada, the MINI Vending Machine. The projection showcased the latest MINIs with a variety of different colour combinations and accessories.

Media Merchants used two 15K DLP Cinematic Projectors to execute the MINI Vending Machine night Projections. Passersby were able to interact with the projection by texting a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style.

Animations included a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalised response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.

Media Merchant’s interactive MINI Vending Machine Night Projection was the 2011 Gold OBIE Winner, awarding their outstanding creative outdoor campaigns. Another hugely successful and creative project for Media Merchant.

Media Merchant manage their creative studio using Traffic LIVE.